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Media communication of presidential candidates on Twitter
Dvořáková, Daniela ; Křeček, Jan (advisor) ; Hroch, Miloš (referee)
The aim of the thesis is to map and evaluate the political media communication of the candidates for the 2023 presidential elections. In the research I first try to outline the situation and circumstances that were related to the period before the 2023 presidential elections and at the same time I introduce the presidential candidates - Andrej Babiš, Petr Pavel, Danuša Nerudová, Mark Hilšer, Pavel Fischer, Karel Diviš and Tomáš Zima. In the empirical part of my thesis, a systematic and structured approach to data analysis was used, with the main emphasis on the method of content analysis using coding. This analytical method enables the identification of key patterns, themes, and relationships in textual or image data. Content coding was conducted as part of the thesis, which involved assigning categories or codes to individual Twitter posts of political candidates in the 2023 presidential election. The first part of the research included posts by seven candidates from November 25, 2022, to January 14, 2023, while the second part of the research included posts by only two advancing candidates from January 15, 2023, to January 28, 2023.
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Comparison of the communication of the Czech government's anti-pandemic measures in the Czech Television and the daily Blesk
Dušková, Lucie ; Klabíková Rábová, Tereza (advisor) ; Miessler, Jan (referee)
This thesis analyses the communication of two major Czech media during the health crisis - the covid-19 pandemic. The thesis focuses on the first wave of the pandemic and through a comparative analysis examines the content of the public television broadcaster- Czech Television and the tabloid Blesk. The aim of the thesis is to find out how these two different media outlets presented key messages concerning anti-pandemic measures, and especially how they framed the messages. The theoretical part draws on the literature on media communication and briefly defines related concepts such as media function, construction of reality in the media, agenda setting and framing, then describes the differences between tabloid and news coverage and introduces the media studied. The thematic focus of the research follows the communication of the media in an unprecedented situation; therefore, the thesis further focuses on the role of the media in times of crisis, focusing on the extraordinary situation of the covid- 19 pandemic. The thesis then describes the research methodology in which I will present the methods used and the aim of the research. The methodology is followed by the analytical part, which is based on a content analysis of media messages related to anti-pandemic measures. The thesis then tries to...
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Relation of grammar school students to media education and media literacy: case study of Grammar School Písek
Havrdová, Monika ; Šimková, Karolína (advisor) ; Jirák, Jan (referee)
Bachelor's thesis with the name "Relationship of grammar school students to media education and media literacy: case study of Grammar school Písek" is about media education at grammar school in Písek and the attitude of students towards it. The theoretical part is dealing with basic terms of a given issue, media education from research point of view, the development of media education in Europe and the current level of media education at Grammar school Písek. The practical part contains a case study with the authors research via semi-structured interviews with students at grammar school in Písek. Students of the second and third year are involved in the research because these students have media education at the moment or already had it in the previous year but currently learn partly of it in other subjects. The main aim was to find out, how students perceive media education, what is their relationship towards it and how they percieve it. In the end of this thesis the author evaluates opinions of students on media education and their relationship and approach to it.
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Leoš Mareš - The Phenomen of Czech Hosting
Adamec, Martin ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
1 Annotation: Leoš Mareš - The Phenomenon of Czech Hosting The diploma thesis deals with one of the most notable personalities of Czech hosting - Leoš Mareš. There has been no relevant work or thesis on the academic (and also non-academic) level so far, so this is the first step in this direction. It is necessary to ask whether it is desirable that the chosen topic would be dealt with at this level. I have come up with a positive answer, for as the most successful hosting personalities (Larry King, Oprah Winfrey, Jay Leno, Jimmy Kimmel, Jimmy Fallon, Dick Cavett, Johannes B. Kerner) have an important role in society (like personalities from arts or politics) and studying of such phenomenon is completely natural for (at least) foreign theory and practice. In my opinion, every society should have an interest in knowing the distinct individuals who be can influential or enriching. For these reasons, I have decided, with regard to the focus of the study program, to devote the thesis to one of the most significant personalities of Czech hosting. If this thesis would be the basis for future professional or social discussion of selected personality or hosting in general, its purpose will certainly be fulfilled.
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Linguistic analysis of weather forecasts as an informative text. Action research
Zítka, Martin ; Hájková, Eva (advisor) ; Janovec, Ladislav (referee)
1 ABSTRACT This thesis is named Linguistic Analysis of weather forecasts and is divided into two parts, theoretical and practical. In the first part of this thesis readers can find general knowledge of field of media: the term media communication is defined, specifics are described, it is talked about a media product, content and meaning. After that we mention media audience with respect to the pupil as a special type of recipient. The following is a characteristic of television weather forecasts within the media communication and analysis of its typical means of expression. The last part of this section is the description of the school curriculum, especially the media education, because the research was made in the schools and the main goals of this thesis were based on requirements of curricula of the Czech Republic. The second part presents the motivation of investigation and the method of the action research that was chosen. The largest part of this section is the part containing the whole evaluation and interpretation of the results of particular activities, both propaedeutic and proactive with the media product. The main goals of this thesis are the development and subsequent application of an action plan with projected activities for the Czech language teachers at primary school, especially in the...
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The White House Presents: The Media Image of Barack Obama
Seidlová, Kristýna ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis The White House Presents: The Media Image of Barack Obama examines the media presentation of the President of the United States, Barack Obama, through the official media channel of the White House. Five video recordings of President Obama's speeches are analyzed with a focus on linguistic, visual and auditory sign systems with the use of the qualitative semiotic content analysis. Before the analysis itself, an explanation of theoretical terms related mostly to the representation of reality is provided. On these grounds the analysis is then approached as a description of different means of achieving media construction of reality, to which both the President himself and the White House Office of Communications contribute. This Office is in charge of the content of the above-mentioned channel. To broaden the context, general information about the functioning of the President's media communication is included. The aim of this thesis is an interpretation of the communication tools presented by the White House media channel and the analysis of their symbolic meaning in order to explicate the process of a specific media image of the President coming into existence. The approach to the analyzed content from the perspective of intercultural communication is also of importance. It must be...
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